When it comes to good sunglasses, there’s only one lady to turn to: Linda Farrow. Or more exactly Tracy Sedino, who’s happily married to Linda’s son Simon Jablon. For the past ten years the couple have been working hard at rebuilding mom’s empire and thus far succeeded with grandiose results. They’ve collaborated with pretty much every designer, from Dries Van Noten to Jeremy Scott, Charlotte Olympia and Oscar de la Renta and have even greater plans in place for the next decade. Rumor has it there may even be a Joosy style very soon…. ; – )

To celebrate their 10-year anniversary they opened pop-up shops all over the world and picked one muse for each city they visited. In Jakarta they worked with Olla Ramlan, in New Zealand it was Jaime Ridge, in Hong Kong Tina Leung, the list goes on. (You can find all the images on the site and the Linda Farrow instagram account.) Tracy and I go back a few years. She “loooooves the Belgians!” So we teamed up with Meredith Jenks, filled our balloons with helium and parked in front of a few New York land marks to make history. Happy Anniversary Linda Farrow!!

Black lace pants by Roberto Cavalli; Black cashmere sweater with oversized sequins by Christopher Kane; Vintage black fur hood by Bruno Pieters; Red plaid christmas dress by Moschino; White fur hat by Dennis Basso; Black and white ski-style jump suit by Moschino; All sunglasses by Linda Farrow.

Photos by Meredith Jenks in Central Park, Pier 11 and inside the Linda Farrow pop-up shop at the Super Pier.