For Holiday/Resort ’19 we looked for new shapes and yarns. We found the perfect recipe for the cuddliest, softest, warmest cashmere on the market. Because we add Lycra to most of our garments, the cashmere is bouncy and squishy; it’s… READ MORE
The Fall/Winter 2018 collection just dropped on Joostricot.com! We kept it simple this time with repeats of our favorite peach skin staple styles: the skinny turtleneck, the fitted crew and V neck and cute sweater girl T, all in 10… READ MORE
Finally! Our sunniest collection yet! Surf/sail/swim on over to joostricot.com to find your favorite ice cream colors and freshest, brightest new wardrobe!! Photos by Felix Wong @felinewong Model: Marta P at Freedom @martathemartian Hair/make-up by Ruslan @hairbyruslan Vintage clothes at Cannonball… READ MORE
Isabel Musidora got an extra spread in my book, because, well, have you seen her? Her look is so singular and so strong she raises eye brows and turns heads everywhere she goes. It’s kids like Isabel that blow my mind…. READ MORE
I’ve always taken good care of my skin. I wash my face every night, moisturize most parts of my body lavishly, bathe in oils and salts and try to maintain the routine as diligently as possible. I don’t think my skin… READ MORE
Millennials, listen up! I’m about to share a valuable lesson! Regardless of whether you want kids now, you might want some later in life, you know, as a adult. Who knows, you might not even be married, or have a… READ MORE
The brand new JoosTricot Spring/Summer 2018 look book is here! Head over to the shop and our retailers to discover our new styles, bright colors and fresh prints. Happy First Day of Spring! Photos by Felix Wong Model Shakyla at Major Models… READ MORE
We weren’t sure what to call it first: Resort? Sure, if you mean “ski resort”. Holiday? Sure, the lurex pieces are perfect for your Christmas and New Year’s celebrations. But it didn’t really matter what the collection is called; you decide. Personally… READ MORE
CR Fashion Book / Dec. 5, 2017 / California Dreaming Beauty As the rest of the world softly slips into winter, CR turns to Los Angeles, where summer sovereignly inspires year round. Decorated by the California landscape, color theory lends… READ MORE
It’s here!! The book is officially out, TODAY! To all my incredible Muses, on the blog and in the book, thank you! I have photographed over 300 of you since I started Tales of Endearment in 2010. You are all unique and… READ MORE
Phew! What a whirlwind! The first season is in stores and selling. The second season is in production. The third season is about to close this week. And we have just started developing our Pre-Fall 2018 collection, which we like… READ MORE
There weren’t many style blogs out there in 2010. In fact, the fashion landscape was quite grim. The economic crisis had put an alarming halt on frivolous spending and the industry’s notables tread with cushioned caution. I was jobless –… READ MORE