There weren’t many style blogs out there in 2010. In fact, the fashion landscape was quite grim. The economic crisis had put an alarming halt on frivolous spending and the industry’s notables tread with cushioned caution. I was jobless –… READ MORE
By now you may know that I am launching my own little knitwear line. I’ve called it JoosTricot. Vogue did an incredibly flattering feature about it last February and it prompted a lot of excitement and questions, specifically from you, wanting to… READ MORE
Now that & Other Stories has its own Los Angeles atelier, it was just a matter of time, convenience and sheer logic before they partnered with the ultimate Venice Beach brand. Toms doesn’t just do shoes anymore. They do bags, coffee,… READ MORE
How do you build a brand that everyone loves? That’s well-made, accessible, uncomplicated, wholesome and so diverse even your grandmother will find something to wear? The Swedes at & Other Stories thought of a nifty new way to attract the… READ MORE
Welcome to the Spring -Summer 2017 Look Book of your favorite hat (and shoe) maker, Eugenia Kim! Photography: Meredith Jenks Styling: Natalie Joos Styling Assistant: Natalia Zemliakova Model: Tatiyana @ Soul HMU: Sally Harlor Clothing credits: ALL HATS, SHOES AND… READ MORE
After a few nail-biting months of dealing with hackers, we are finally up and running again – damn you hackers!! And I can, at long last and with a sigh of great relief, share the news from my friends at… READ MORE
There’s a famous scene on The Mary Tyler Moore Show when Mary asks her boss why her predecessor got paid $50 per week more than she did. And he replies: “Because he’s a man.” Mary goes on to ask him if… READ MORE
It’s been almost a year since I moved to Los Angeles. My decision to relocate was primarily motivated by a dwindling faith in New York’s bright and shining sparkle and a desire to live a little “less”. I was only… READ MORE
December is a hefty month for the Joos family. At least it used to be, when my sister and I still lived with our parents in Belgium. On December 6th we would celebrate St. Nicks, Europe’s slightly archaic ancestor of Santa Claus…. READ MORE
He wanted to be a professional soccer player in Spain, and for a moment there, in his teens, when he played in Belgium and Germany, that dream seemed to become a reality. But things didn’t pan out that way for Kovi… READ MORE
STYLE SWAP: TWO LA GIRLS TRADE WARDROBES What happens when people stop wearing their own clothes, and start wearing someone else’s… Read the complete interview with Langley Fox and Natalie Joos on bazaar.com : – )
Photography: Adam Secore Styling: Natalie Joos Model: Erin Wasson Hair: Dritan Vushaj Make-Up: Silver Bramham