Over the next few months I will be posting excerpts from my book, Tales of Endearment – Modern Vintage Lovers and Their Extraordinary Wardrobes. First up, photographed just a few days before Christmas last year, is Abigail Spencer, actress, fire… READ MORE
We weren’t sure what to call it first: Resort? Sure, if you mean “ski resort”. Holiday? Sure, the lurex pieces are perfect for your Christmas and New Year’s celebrations. But it didn’t really matter what the collection is called; you decide. Personally… READ MORE
CR Fashion Book / Dec. 5, 2017 / California Dreaming Beauty As the rest of the world softly slips into winter, CR turns to Los Angeles, where summer sovereignly inspires year round. Decorated by the California landscape, color theory lends… READ MORE
It’s here!! The book is officially out, TODAY! To all my incredible Muses, on the blog and in the book, thank you! I have photographed over 300 of you since I started Tales of Endearment in 2010. You are all unique and… READ MORE
Oregano green, tikka brown and sparkly navy blue. Peach skin soft turtlenecks and classic crew neck sweaters. Mixed with luxurious vintage pieces and some of my new Mango wardrobe, it’s just the right dose of Fall/Winter vibes. Get yours at JoosTricot.com…. READ MORE
We must be related, she believes. I mean, if you pronounced Joos in the Flemish language, the way my fellow countrymen do, it would sound just like Yost, minus the T. And Elvy allegedly has Dutch and German roots so it’s entirely… READ MORE
Phew! What a whirlwind! The first season is in stores and selling. The second season is in production. The third season is about to close this week. And we have just started developing our Pre-Fall 2018 collection, which we like… READ MORE
There weren’t many style blogs out there in 2010. In fact, the fashion landscape was quite grim. The economic crisis had put an alarming halt on frivolous spending and the industry’s notables tread with cushioned caution. I was jobless –… READ MORE
By now you may know that I am launching my own little knitwear line. I’ve called it JoosTricot. Vogue did an incredibly flattering feature about it last February and it prompted a lot of excitement and questions, specifically from you, wanting to… READ MORE
Now that & Other Stories has its own Los Angeles atelier, it was just a matter of time, convenience and sheer logic before they partnered with the ultimate Venice Beach brand. Toms doesn’t just do shoes anymore. They do bags, coffee,… READ MORE
How do you build a brand that everyone loves? That’s well-made, accessible, uncomplicated, wholesome and so diverse even your grandmother will find something to wear? The Swedes at & Other Stories thought of a nifty new way to attract the… READ MORE
