It’s been almost two years since I visited Diane Von Furstenberg at her home in Connecticut. She gave me free reign of her vintage archives and let me create a magical story to support the relaunch of Tales of Endearment. Not only was the shoot unforgettable and special, it was also the start of a great professional relationship with DVF as a brand, and as a family. I’ve worked with the team on many different projects since then, like the Harley Golightly video, or my hilarious appearance on The House of DVF. But the best was yet to come…!
It basically went something like this: “Natalie, we are sending you the entire SS15 runway collection. DO something with it.” I was vacationing in Los Angeles at the time – it was Christmas – so I suggested the sunny, pastel-colored backdrops of California for a shoot. The collection was inspired by Brigitte Bardot and the French Riviera, but I wanted to give it my own twist. After all, the vibe was fifties, bursting with colorful prints, and totally up my alley.
We posted up at the iconic Pink Motel in the San Fernando valley and through some clever word-of mouth found two incredibly inspiring girls from Los Angeles: Z Berg and Paige Elkington. More about them in a later post! The first part of our story is up on DVF.com now. Happy Read & Shop!
Talent: Z Berg / Paige Elkington
Photography / styling / casting / Art Direction: Natalie Joos
Production: Yasmin Hed / Stylist Assistant: Anna Su
Vintage collaborations: The Way We Wore / Avalon Vintage / Sielian
Please find all fashion credits in Shop My Wardrobe and the photo captions.
Wow anyone would kill for an opportunity like that! So lucky! Congrats
-M
http://www.violetroots.com
been following Tales of Endearment forever since your first vintage shop with my old boss Yigal. DVF must have the most killer archive imaginable….
-Kafi
http://www.etsy.com/shop/thestyleminr
Posts like this are exactly the reason Tales of endearment has become my favourite blog, I just think the way you style photoshoots, with yourself and other people is so interesting, you create stories with images so beautifully. The first post I read of yours was “AN ILL-FATED ATTEMPT AT FINDING LOVE IN THE HAMPTONS” and I just felt how honest and real your words were even through the screen, since then I have read every one of your posts and I think what your doing with this online space is something really special, and totally unique to the blogging world. Every post is quality, I just think you are incredibly good at what you do. thank you for sharing.
Caspar
These pictures are just WOW – you’re such an inspiration xx
Kate http://thepigfoot.com
Such a cool shoot!
http://www.babyitsbedtime.com